Accessibility

We want everyone who is interested in taking part in market research to be able to use this website, whatever device or assistive technology they use. This statement explains what we have done, where we know we fall short, and what to do if you have trouble.

Find something hard to use, or need information in another format? Email info@criteria.co.uk or write to Criteria Fieldwork, 144 Liverpool Road, London, N1 1LA. Tell us the page and what went wrong, and we will help you register or take part another way.

How we have built the site

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2, level AA. These are the things we have put in place:

  • You can use the whole site with a keyboard. A “Skip to content” link is the first thing you reach, and the item you are on is always outlined.
  • Every page has a clear structure: one main heading, a main content area and labelled navigation, so screen reader users can move around quickly.
  • Every form field has a visible label, and errors are shown in text next to the field as well as being announced to screen readers.
  • Images that carry meaning have a text description. Images that are purely decoration are hidden from screen readers.
  • The page language is set, and the layout adjusts to phones, tablets and desktop screens.
  • You can make the text bigger with your browser. Zooming in does not hide content.
  • Our cookie settings can be opened and changed with a keyboard, and nothing is switched on until you agree to it.

Where we know we fall short

  • No independent audit yet. We have checked the site ourselves, but it has not been tested by an outside accessibility specialist or by a panel of disabled users. There may be problems we have not found.
  • Security check on forms. The sign-in, registration and password reset forms use Google reCAPTCHA to stop automated abuse. Some people find this check hard to use. If you cannot get past it, contact us and we will help another way.
  • Colour contrast. Some small pink text on a white background may be harder to read than we would like. We are improving this as we update the site.
  • Content from other companies. Google reCAPTCHA and the security checks run by Cloudflare are provided by those companies, and we cannot change how they work.

Taking part in research

This statement covers the website. When we invite you to a research session, whether online, by phone or in person, you can tell us what would help you take part, such as extra time, a quieter setting, a different way of joining, or written instead of spoken questions. We will do our best to arrange it. You can say so on the registration form, when we contact you, or at any time by emailing info@criteria.co.uk.

Making your device easier to use

You may not need to rely on our site alone. AbilityNet has free, step-by-step guides on making your computer, tablet or phone easier to use, including larger text, different colours, voice control and screen readers: mcmw.abilitynet.org.uk.

If you are not happy with our response

We will take your feedback seriously. If you have raised a problem with us and are not satisfied with the reply, you can contact the Equality Advisory and Support Service (EASS) on 0808 800 0082, or through equalityadvisoryservice.com.

This statement was prepared on 12 November 2026. We review it whenever we make significant changes to the site.

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